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From Stigma to Science: The Happy V Approach to Women’s Health

From Stigma to Science: The Happy V Approach to Women’s Health
Photo Courtesy: Happy V

By: Mary Sahagun

For most women, education around intimate health stops at three warnings: do not smell, do not get pregnant, do not get infected. What rarely gets explained is what is happening inside the vaginal microbiome, how small shifts in pH affect balance, or how stress, antibiotics, diet, and hormonal changes build quietly over time.

When odor, dryness, irritation, or recurring infections show up, it can feel sudden. In reality, the body has often been signaling for months.

“We prepare girls for their first period,” says Daniella Levy, co-founder and CEO of Happy V. “But no one prepares women for how their bodies change in their 30s and 40s. So when something shifts, they assume something is wrong with them. Most of the time, it is just biology evolving.”

That is the script Happy V is working to change. The goal is to move women out of crisis mode and into a pattern-recognition mode. Replace panic with context. Replace shame with clarity.

The Moment Something Feels ‘Off’

More often than not, the turning point is not a diagnosis. It is a smaller, private moment. Canceling a date because you don’t feel ‘clean.’ Sitting through a meeting, distracted by discomfort. Standing in a pharmacy aisle, comparing labels and hoping one box will finally make them feel normal again.

Levy knows that moment well. After years of recurring Bacterial Vaginosis and short-term solutions that failed, she decided to build something different.

“I remember thinking, how is this so common, but no one is talking about it openly?” she says. “I felt embarrassed about something that millions of women experience. That disconnect did not sit right with me.”

Happy V began with its Prebiotic + Probiotic, formulated in partnership with Levy’s husband and co-founder, Hans Graubard, whose family has been in nutraceutical manufacturing for three decades. The brand owns its manufacturing facility, giving the team control over sourcing, dosing, and testing, adding an extra layer of reassurance through clear, trustworthy transparency that can only come from owning the process from start to finish. 

“In this industry, you can make a product sound amazing on the front label,” Levy explains. “But what actually matters is what is inside and whether it is designed to match real research. If we were going to do this, we were going to do it properly.”

Today, the brand’s hero probiotic has thousands of verified reviews with an average rating of 4.9 stars on its website. For Levy, that consistency matters more than hype.

“I don’t want to build a trend product,” she says. “I want to build something women can rely on for the long term.”

A System No One Explained

One of Happy V’s core beliefs is that vaginal health does not exist in isolation. It intersects with digestion, hormones, ovarian function, and immune health.

Most women were never told that bloating and sluggish digestion can influence vaginal discomfort. They were not taught that gut and vaginal microbiomes communicate. They were not shown how hormonal fluctuations affect discharge, sensitivity, and balance.

“We are used to treating everything as separate,” Levy says. “But the body does not work in silos. When something feels off vaginally, it is often connected to what is happening hormonally or metabolically.”

That thinking shaped Debloat + Digest, designed to support smoother digestion and reduce the heaviness many women accept as normal. It is positioned as daily support, not an emergency fix.

“I am not interested in quick fixes,” Levy says. “I am interested in helping women understand patterns so they can support their bodies before things spiral.”

Menopause: When the Script Goes Quiet Again

The silence often returns during perimenopause and menopause. Hormones begin to fluctuate, sometimes years before a woman expects it. Sleep shifts. Mood feels less predictable. Dryness, brain fog, and energy dips show up without a clear explanation. Many women say it feels like their body suddenly started speaking a different language.

“The biggest misconception is that perimenopause is an on-and-off switch,” says Daniella Levy. “Like one day your hormones just clock out and never come back. That is not how it works. It is a transition, and it can start earlier than most women realize.”

That misunderstanding is part of the problem. When symptoms appear without context, women assume something is broken.

“I always tell women, you are not going crazy and your body is not defective,” Levy says. “Hormones are reorganizing, not retiring. Once you understand that, it feels less like loss and more like evolution.”

This more nuanced framing shapes Happy V’s approach to menopause support. Menopause Relief AM + PM was developed to address day and night needs separately, supporting energy and mood in the morning and rest and recovery in the evening. The formulas include clinically studied adaptogens and hormone-supportive ingredients.

For Levy, menopause should not feel like a cliff.

“It is a continuum,” she says. “Your body has been communicating with you for decades. Perimenopause is not the end of vitality. It is a signal that different needs are emerging, and we can meet them with information instead of fear.”

The emphasis remains steady: support the system, respect the transition, and give women the context they were never given.

Raising the Standard

Beyond products, Happy V advocates for higher standards in the supplement industry. Owned manufacturing enables heavy-metal testing, temperature-stability verification, and strain viability analysis. The brand has exhibited at medical conferences to educate providers on supplement quality and transparency.

“I never wanted Happy V to sound like it’s performing empowerment,” Levy says. “Trust is built through honesty and results, not slogans.”

Rewriting the Story

At its core, Happy V’s message is direct: Vaginal health should not be something women only learn about when something goes wrong. Gut health, hormones, ovaries, and the vaginal microbiome are part of one ongoing system.

“When women understand what is happening inside their bodies, the tone changes,” Levy says. “It stops being, what is wrong with me, and becomes, what is my body telling me.”

The brand does not promise perfection. Bodies are dynamic. What it offers instead is education, transparency, and support that move with women across decades and life stages.

“I built this company because I needed it,” Levy says. “And if it helped me feel like myself again, I knew it could help other women do the same.”

 

Disclaimer: The products discussed in this article have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure, or prevent any disease. The information provided is for educational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.

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