Yesterday marked a significant moment for the global Armenian community: the crowning ceremonies for Miss Armenia by Edgar Entertainment took place in several cities worldwide, signaling an evolving vision for Armenian identity, fashion, and cultural diplomacy. From Los Angeles to Yerevan, this wasn’t just a celebration of beauty — it was a statement of purpose.

Peggy Garabekian Crowned Miss Universe Armenia 2025

The highly anticipated title of Miss Universe Armenia 2025 was awarded to Peggy Garabekian, who will represent Armenia at the upcoming Miss Universe pageant. Her biography reflects a strong commitment to civic leadership and cultural advocacy.

From 2009 to 2019, Peggy was an active member of Unified Young Armenians (UYA), serving as its President from 2018 to 2019. Under her leadership, the organization spearheaded several impactful initiatives, including:

• Organizing the Annual Armenian Genocide Commemoration March and Candlelight Vigil, which saw an especially notable centennial march with over 100,000 participants
• Advocating for the establishment of Artsakh Avenue in Glendale, CA — the first Armenian-named street in the city, officially inaugurated on October 2, 2018
• Continuing efforts to raise awareness about Artsakh and Armenian human rights issues on a global scale

Peggy’s journey to the Miss Universe stage is more than a personal achievement — it represents a cultural milestone. She symbolizes not only Armenian beauty but also its resilience and enduring legacy.

Lilia Gzrayan Named Miss Grand International Armenia 2025

Lilia Gzrayan, a professional model with international runway experience, was crowned Miss Grand Armenia 2025. She will compete at the Miss Grand International 2025 pageant in Thailand this October. Lilia’s elegance, poise, and modeling presence position her as a strong contestant in the highly dynamic Miss Grand International.

Miss Cosmo Armenia 2025 — Decision Pending

The title of Miss Cosmo Armenia 2025 remains undecided. Voting is currently underway, and anticipation continues to build. The selected delegate will represent a modern vision of Armenia, one that emphasizes global citizenship, fashion-forward values, and media-savvy storytelling.

Honorary Titles Celebrate Cultural Ambassadors and Creative Identity

Several additional titles were awarded during the evening, each reflecting a unique facet of Armenian excellence:

• Sayda Word (Los Angeles) — Miss Armenia USA 2025: Sayda will serve as a cultural ambassador, working to foster stronger ties between the U.S. and Armenia
• Zara Minasyan — Miss Model Universe Armenia: An actress and model with ties to both Yerevan and Los Angeles
• Tara Boornazian — Miss Fashion Universe Armenia: Recognized for her sophisticated and modern style
• Mona Mnacakanyan — Miss Face Universe Armenia: Known for her captivating photogenic appeal
• Sona Oveyan — Miss Europe Armenia: A prominent voice representing Armenia across the European landscape
• Amest Arutyunyan — Miss Photogenic Universe Armenia: A magnetic screen presence with a unique visual charisma

These titles reflect the growing diversity of modern Armenian identity, spanning continents, industries, and cultural backgrounds.

Judging Panel — Fashion Meets Cultural Leadership

The selection process brought together a panel of distinguished judges, blending international fashion experts with influential Armenian voices:

• Charlie Lapson — Head of the Jury, a well-known global fashion icon and red-carpet designer
• Alonso Maximo — Designer of the official evening gown
• Anahit Ghazaryan & Von Vemian — Representing the Armenian creative community
• Special guests included poet Anna Egoyan and TED speaker Mirna Bzdigian, who offered insightful perspectives during the evaluation process

Edgar Entertainment — Shaping Armenia’s Global Identity

Edgar Entertainment has recently become the official license holder for Miss Universe Armenia, with Edgar Saakyan at the helm. Having previously served as producer of the Miss Universe Armenia pageant from 2020 to 2023, Saakyan now oversees the Miss Universe Armenia, Miss Grand Armenia, and Miss Cosmo Armenia franchises.

“Working with Miss Universe Armenia in the past has been a rewarding experience,” Saakyan reflects. “We focused on engaging the Armenian community, especially within the Republic of Armenia. Today, I am looking to expand Armenia’s global presence through entertainment, fashion, and beauty, elevating our talent as accomplished artists and leaders on the international stage.”

In addition to Armenia, Edgar Entertainment also holds the license for Miss Israel, reinforcing a vision that bridges beauty and cultural diplomacy across nations.

Summary: Beauty as a New Form of Diplomacy

This year’s Miss Armenia coronation signifies more than just a glamorous event — it marks the beginning of a fresh narrative, where beauty becomes a tool for strategy, identity transforms into influence, and young Armenian women emerge as global ambassadors for heritage, strength, and possibility.

Step by step, crown by crown, Armenia is making its presence known on the global stage — confidently, radiantly, and with lasting impact.