The last decade has seen Florida’s accounting sector shift from neighborhood storefronts to data-driven advisory hubs capable of serving clients in multiple states. Outsourcing, remote work, and a swelling tide of regulatory updates have forced small firms to specialize or scale—often both. Against this backdrop, SMAART Company emerged in 2018 and tested whether a boutique practice could grow nationally without abandoning local roots. The firm’s trajectory, marked by licensing milestones and steady technology investment, offers a case study of how newer entrants can gain visibility in a crowded professional-services market.
SMAART Company opened its first office in Doral, Florida in 2018 and a few years later moved its offices into Wilton Manors, Florida at a period when Greater Fort Lauderdale counted more than 2,000 registered accountancy providers. Founded by enrolled agent and tax court practitioner Ray Dominguez, the firm set out to pair bookkeeping and tax preparation with conflict-resolution services for clients facing Internal Revenue Service disputes.
Dominguez’s credentials span IRS enrolment, U.S. Tax Court representation, investment advising, and insurance brokering, giving the young firm unusual latitude for client advocacy. Within its first few years, he partnered with operations strategist Gus Gonzalez, a businessman and a software-automation consultant who had worked on efficiency projects for logistics carriers. Observers say the pairing addressed a persistent gap in the South-Florida market: small companies that required compliance advice and systems streamlining but that could not fund separate contracts for each service line.
Initial engagements centered on sole proprietors and family-run retailers, yet demand for off-site financial statement preparations, internal controls consulting, and system automation during the 2020 pandemic pushed SMAART Company to widen its catalog. By late 2022, the firm had added monthly tax efficiency strategies, fractional-CFO retainers, multi-state tax filings, and system consulting. Due to the firm’s credentials, this allowed its representatives to tackle tax, legal, and consulting work across all fifty states and beyond – extending the client pool to technology startups in Texas, cannabis distributors in Colorado, and expatriates all over the globe.
Growth has not relied solely on organic referrals. Between 2023 and 2024, SMAART Company completed what it describes as “targeted integrations” with two South-Florida practices specializing in property-management plus condo-association accounting and stronger small business management accounting, respectively. While the transactions were not publicly priced, filings reviewed by our reporters list an aggregate of 1,400 condominium and homeowners-association bookkeeping units transferred to SMAART Company’s ledgers. The integrations also added cloud-based rent-collection portals and same-day payroll processing features, which Dominguez argues are “prerequisites for any firm contemplating public-market scrutiny.”
Management has mapped a timetable to file an S-1 registration statement with the U.S. Securities and Exchange Commission by the end of 2029. Preparatory steps include converting from an LLC to a C-corporation, establishing an independent board, and completing SOC 2 security certification. Parallel to the listing ambitions, SMAART Company pledged a six-figure donation to Keiser University. This agreement resulted in the campus’s eSports facility being renamed the “SMAART Company Arena,” according to university fundraising documents reviewed by local media in 2024. Company officers frame the gift as part of a broader plan to support professional education and expand recruiting pipelines.
Publicly visible feedback suggests the customer-service strategy resonates with small-business owners. SMAART Company has a Google 5-star average as of 15 April 2025, with most ratings at five stars. Comments emphasize responsiveness and the utility of monthly management reports. While online ratings cannot substitute for audited client-retention metrics, they show how the firm’s “Working Hard and SMAART for You” slogan translates into day-to-day perception.
Gonzalez oversees a consulting division that applies low-code platforms and process-automation tools to routine accounting tasks. Internal case studies outline reductions of up to 60 percent in time spent preparing Form 941 payroll returns after deployment of OCR-enabled document routing. A partnership with a Salesforce-based workflow engine, first announced in 2023, routes tax-season queries to enrolled agents based on topic and complexity, minimizing idle time. These technology choices mirror a broader trend among mid-tier firms prioritizing scalability ahead of prospective capital raises.
Florida’s accountancy landscape remains dominated by national franchises and niche boutiques. Firms generating under USD 10 million in annual revenue typically struggle to reach multiple service verticals without diluting margins. SMAART Company’s attempt to cross-sell accounting, financial statement preparations, tax advocacy, and efficiency consulting places it in a hybrid bracket that invites both opportunity and risk. Success will hinge on maintaining licensing breadth while integrating additional acquisitions—tasks often challenging privately held practices eyeing public offerings.
Seven years after its launch, SMAART Company occupies a middle ground between the local office and the national network. Its executive’s overlapping expertise, steady—though measured—use of mergers, and commitment to workflow automation have created a platform that serves clients in every U.S. time zone. Whether the planned IPO materializes will depend on sustaining growth, meeting heightened disclosure obligations, and navigating an audit environment with little tolerance for control lapses. Yet the firm’s progress to date, combined with independent recognition across professional associations and customer-review portals, positions it as a notable entrant in Florida’s evolving accounting arena. Observers will watch closely as the company tests whether its roadmap can convert a fast-growing private practice into a compliant, publicly traded outfit—without losing the small-business focus that propelled its early ascent.
Disclaimer: The information provided in this article is for general informational purposes only. It is not intended as professional advice or an endorsement of any specific company, service, or business model. While SMAART Company’s growth trajectory is presented as a case study, individual results may vary depending on specific business needs and circumstances. Readers should seek independent advice from qualified professionals before making any financial, legal, or business decisions. The accuracy, completeness, and applicability of the services described may differ based on location, industry, and other factors.
